Tips on cold outreach if you’re job applying in 2024

These are thought dumps from my recent hiring experience.

I went through 300+ job applications manually over the last month or so, when I posted about openings on my team. (link). I had assumed, in this market candidates would have reached a certain level of “applying / cold outreach maturity” and was surprised. So decided to share the following guidelines on linkedin.

  1. Don’t give up on LinkedIn and Referrals. Does not hurt to reach out to the hiring team / close partner team if you can find the right folks. I’ve learnt that conversion / getting responses back is difficult (hiring managers need to do better) but maybe even one response could do the trick for you.
  2. If you’re reaching out cold : optimize for the right action (reviewing your profile / sharing your resume with the right team) vs more friction generating / time consuming actions (setup a time to chat about the role, help with feedback on resume). The latter is a good secondary action but not at the expense of the first.
  3. Please include your resume in your DM. It’s way easier to move quicker it if it’s a good fit vs following up with you and asking for it (adds 2 steps to the process and each one counts). I assumed this was well known but I’ve gotten more than 30% of direct outreach where I had to follow up asking for a resume/updated linkedin.
  4. If you haven’t attached your resume, please have an updated linkedin profile that can communicate all key info.
  5. A short blurb about how you are a good fit always helps if we haven’t worked together in the past. (Does not have to be a full blown cover letter – please preserve your energy)
  6. If you’re reaching out to the hiring manager directly, depending on the company does not hurt to pre-apply and let them know so they can find you in their HRIS. (this also depends on the company).